I lead creative for global brands, but I’m not the type who writes a deck and disappears. I’m hands-on. My background runs wide — design, art direction, 3D, campaign ideation, content systems, new biz concepting — but production is really my thing. I direct and own shoots end-to-end, and I’m also an adidas photographer, so I understand the nuance from every angle: lighting, crew flow, shot lists, post, pacing — all of it. I don’t see creative in silos. I think holistically because I’ve actually done the roles, and that perspective changes how ideas get built and executed. My work spans global healthcare like AstraZeneca to sport and culture leaders like adidas and Nike — different worlds, same standard: make it sharp, make it intentional, make it feel real. I lead without ego, I care about craft, and I like building ambitious work with smart people. If that’s your vibe, let’s work together.

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