THE CLIENT: 

Gatorade​

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THE JOB:

Gatorade constructed a pop-up bodega in NYC that lived for two days. Once participants entered the store, they were handed a tablet to explore Gatorade products through augmented reality. After completing some simple tasks, they were granted access to a private backroom, where the fun really begins: training sessions with celebrity trainer Joe Holder, and custom swag with designer Dante Beals.

 

DELIVERABLES: 

Stills and video for social

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ROLE: 

Art Direction + Video