THE CLIENT: 

Reebok​

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THE JOB:

Mebrahtom “Meb” Keflezighi, a famous marathon runner, ranked #1 in the 2012 Running Times U.S. Marathoners of the Year listing, ran his last marathon of his career in NYC in 2017. To tribute all that he has accomplished, we teamed up with Skechers to create a short documentary oh his career and accomplishments. We followed him and his family back to Eritrea, Arica, where Meb grew up. In Eritrea, we stopped in Asmara, Adidas Gombolo and Massawa, where Meb gave Skechers shoes out to children and explored Eritrea.

 

DELIVERABLES: 

Stills and magazine

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ROLE: 

Art Direction + Design