THE CLIENT: 

Virgin Sport​

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THE JOB:

The Virgin Group released a new entity called “Virgin Sport," with the goal of changing the health and fitness game for good. Virgin has set themselves apart in the fitness realm by creating the Festival of Fitness, British 10K and the Hackney Half. Through the use of stills and custom magazines, we captured festival happenings and brought these fitness moments to life for the brand.

 

DELIVERABLES: 

Zines and stills for social and retail

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ROLE: 

Art Direction + Design